Public Awareness Prize

Despite years of campaigning, animal testing has yet to be consigned to the history books where it belongs. However, partial legislative victories have led to the common misconception that animal testing, especially for cosmetics, no longer takes place.

It is vital therefore that the public is reminded that this cruel and unscientific practice does continue in many areas of the world. Support is essential for public awareness activities to ensure that this issue remains high on the political agenda.

We are therefore seeking to reward excellence and innovation by organisations working in this field. There is a £50,000 prize fund shared between all the winners of the Public Awareness Prize, aimed at rewarding individuals or organisations raising public awareness of ongoing animal testing.


Background Paper

Background research papers for each prize category aim to increase awareness of the Lush Prize and ensure nominations.

The 2015 paper looks at public awareness and how it operates within the key issues with regards to animal testing over the few years that the Lush Prize has been in existence. Also included is a table of organisations around the world active in creating awareness, either locally, nationally or internationally, on animal experimentation.

Download the 2015 Background Paper for Public Awareness.


Entering and Nominating

Nominations for the 2016 Prize are now open, and will close at midnight on Sunday 24th July.


Previous Winners


2015 Prize

(In 2015 £40,000 of prize money was shared, as a Black Box Prize was also awarded.)
SOKO Tierschutz EV, Germany (£20,000)
SOKO Tierschutz’s campaign against primate research at the Max-Planck-Institute for Biological Cybernetics in Tübingen, Germany, was based on a ground-breaking undercover investigation. An activist worked for 6.5 months at the facility and was able to document – for the first time in Europe – the reality behind invasive experimental brain research on primates.

Beagle Freedom Project, USA (£20,000)
For its Identity Campaign to highlight the suffering of dogs and cats in taxpayer-funded laboratories in the USA and encourage the public to use freedom of information legislation to advocate on behalf of those animals.


2014 Prize

Taiwan Society for the Prevention of Cruelty to Animals (TSPCA)
TSPCA aims to promote kindness towards, prevent cruelty to, and alleviate the suffering of animals in Taiwan by all legal means. It will achieve this through, educating, campaigning and lobbying, investigating cruelty and rehoming.

Humane Research Australia
HRAs recent campaign included the publication of a children’s (true) storybook called ‘Leo escapes from the lab’. Leo is an ex-laboratory cat who now serves as an ambassador to the millions of animals used in research every year. Its partnership with HSI’s Be Cruelty Free Campaign gained support from the Greens with the introduction of a private members bill to ban the testing of cosmetics on animals and public consultation by Labur.


2013 Prize

PETA, Laboratory Investigations Department, USA (£25,000)
For their high-profile campaigns against organisations that test on animals and that provide support services for animal testing.

SAFE (Save Animals from Exploitation), New Zealand (£25,000)
For publicising the use of animal-testing in national drugs regulation and helping consumers to buy cruelty-free products. 


2012 Prize

Japan Anti-Vivisection Association, Japan (£30,000)
For their successful campaign to persuade Shiseido to abandon animal testing.

Decipher Films, Canada (£10,000)
For their feature film ‘Maximum Tolerated Dose’ on animal testing

VITA Animal Rights Centre, Russia (£10,000)
For their work on awareness raising with the Russian media